
.sv-hero{padding-block:clamp(48px,6vw,96px) clamp(40px,5vw,72px)}
.sv-hero .in>*,.sv-hgrid>*>*{animation:rise var(--ds-dur-4) var(--ds-ease-out) both}
.sv-hero h1{font-size:clamp(2.5rem,1.5rem + 4.2vw,5rem);line-height:1.28}
[dir="ltr"] .sv-hero h1{line-height:1.06}
.sv-hero .lead{margin-top:22px}.sv-hero .cta{margin-top:30px}
.sv-soft{display:block;color:var(--ds-text-3)}
.sv-head{max-width:780px;margin-bottom:clamp(32px,4.5vw,64px)}
.sv-head p{margin-top:16px}
.sv-illus{display:inline-block;font-size:.75rem;font-weight:600;padding:2px 9px;border-radius:99px;background-color:var(--ds-warn-soft);color:var(--ds-warn)}
.sv-card{background-color:var(--ds-surface);border:1px solid var(--ds-border);border-radius:var(--ds-radius-sm);box-shadow:0 18px 40px -22px rgb(12 20 19/.28);overflow:hidden;min-width:0}
@media (max-width:560px){.sv-hero .cta .btn{flex:1 1 100%;white-space:normal;text-align:center;padding-block:12px}}

.apf{border:1px solid var(--ds-border);border-radius:var(--ds-radius);background-color:var(--ds-surface);padding:clamp(20px,3vw,36px);box-shadow:var(--ds-shadow-float);min-width:0}
.apf form{display:grid;gap:22px}
.apf-prog{display:grid;gap:8px}.apf-prog p{font-size:.875rem;color:var(--ds-text-2)}.apf-prog b{color:var(--ds-accent);font-weight:700}
.apf-track{display:block;height:4px;border-radius:2px;background-color:var(--ds-surface-2);overflow:hidden}
.apf-track i{display:block;height:100%;background-color:var(--ds-accent);border-radius:2px;transition:width var(--ds-dur-3) var(--ds-ease-out)}
.apf-step{border:0;margin:0;padding:0;display:grid;gap:16px;min-width:0;animation:rise var(--ds-dur-3) var(--ds-ease-out) both}
.apf-step legend{font:600 1.25rem var(--ds-font-display);padding:0;margin-bottom:16px}
.apf-2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.apf label{display:grid;gap:6px;font-size:.875rem;font-weight:500;min-width:0;color:var(--ds-text)}
.apf input,.apf select,.apf textarea{font:500 1rem var(--ds-font-body);min-height:50px;padding:0 14px;border:1px solid var(--ds-border-strong);border-radius:var(--ds-radius-md);background-color:var(--ds-surface);color:var(--ds-text);width:100%;transition:border-color var(--ds-dur-1) ease-out,box-shadow var(--ds-dur-1) ease-out}
.apf textarea{padding-block:12px;resize:vertical;line-height:1.6}
.apf input::placeholder{color:var(--ds-text-3)}
.apf input:focus,.apf select:focus,.apf textarea:focus{border-color:var(--ds-accent);box-shadow:0 0 0 4px var(--ds-accent-wash);outline:0}
.apf [aria-invalid="true"]{border-color:var(--ds-danger)}
.apf-err{font-size:.8125rem;font-weight:500;color:var(--ds-danger)}.apf-err:empty{display:none}
.apf-nav{display:flex;gap:10px}.apf-nav .p{flex:1 1 auto}
.apf-done{display:grid;gap:6px;padding-block:32px}.apf-done b{font:600 1.5rem var(--ds-font-display);color:var(--ds-accent)}.apf-done p{color:var(--ds-text-2)}
.off{display:none!important}
@media (max-width:560px){.apf-2{grid-template-columns:minmax(0,1fr)}}
/* The agency's sales page: one ink block for the money journey, everything else white with hairlines, so the argument reads like a document and not a catalogue. */
.mk-sec{padding-block:clamp(52px,7vw,104px);scroll-margin-top:150px}
.mk-p{margin-top:16px;color:var(--ds-text-2)}
.mk-hgrid h1{font-size:clamp(2.3rem,1.45rem + 2.9vw,4rem);text-wrap:wrap}
.mk-plat .chrome span{display:block}
.mk-end{margin-top:24px}
.mk-hgrid{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(0,.65fr);gap:clamp(28px,6vw,88px);align-items:end}
.mk-fig{border-inline-start:1px solid var(--ds-border);padding-inline-start:clamp(20px,3vw,40px);display:grid;gap:8px;justify-items:start}
.mk-fig b{font:600 clamp(4rem,3rem + 5vw,7.5rem)/1 var(--ds-font-display);color:var(--ds-accent);font-variant-numeric:tabular-nums}
.mk-fig p{font-size:var(--ds-fs-lead);font-weight:500}
.mk-fig small{font-size:.875rem;color:var(--ds-text-3)}
.mk-fig a{font-size:.9375rem;font-weight:600;margin-top:6px;padding-block:10px}
.mk-jump{position:sticky;top:88px;z-index:20;background-color:var(--ds-glass);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-block:1px solid var(--ds-border)}
.mk-jump .in{display:flex;gap:4px 24px;overflow-x:auto;padding-block:4px}
.mk-jump a{color:var(--ds-text-2);text-decoration:none;font-weight:500;font-size:.9375rem;padding-block:10px;white-space:nowrap;transition:color var(--ds-dur-1) ease-out}
.mk-jump a:hover{color:var(--ds-accent)}
/* journey */
.mk-sec#journey{padding-block-end:clamp(20px,3vw,40px)}
.mk-ink{position:relative;max-width:1400px;margin-inline:auto;background-color:var(--ds-ink);color:var(--ds-ink-text);border-radius:var(--ds-radius-xl);padding:clamp(28px,5vw,72px);overflow:hidden;isolation:isolate}
.mk-ink::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(50% 60% at 18% 100%,rgb(45 212 191/.2),transparent 72%)}
[dir="ltr"] .mk-ink::before{background:radial-gradient(50% 60% at 82% 100%,rgb(45 212 191/.2),transparent 72%)}
.pg[data-theme="dark"] .mk-ink{box-shadow:inset 0 0 0 1px var(--ds-ink-line)}
.mk-ihead{max-width:760px;margin-bottom:clamp(32px,4vw,56px)}
.mk-ihead h2{color:#fff}.mk-ihead p{margin-top:14px;color:var(--ds-ink-text-2);font-size:var(--ds-fs-lead)}
.mk-rail{display:grid;grid-template-columns:minmax(0,1fr) 150px minmax(0,1fr);gap:clamp(12px,1.5vw,20px)}
.mk-half ol{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;position:relative}
.mk-half ol::before{content:"";position:absolute;top:19px;inset-inline:6px;height:1px;background-color:var(--ds-flow-line)}
.mk-half li{position:relative;display:grid;gap:6px;align-content:start;font-size:.8125rem;color:var(--ds-ink-text-2);line-height:1.55}
.mk-half li b{font:600 1rem/1.3 var(--ds-font-display);color:var(--ds-ink-text);margin-top:8px}
.mk-dot{position:relative;display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background-color:var(--ds-ink-2);border:1px solid var(--ds-flow-disc-line);font:600 .8125rem var(--ds-font-display);color:var(--ds-ink-text-2)}
.mk-half li.on .mk-dot{background-color:var(--ds-ink-accent);border-color:var(--ds-ink-accent);color:var(--ds-ink-on-accent)}
.mk-half li.on b{color:var(--ds-ink-accent)}
.mk-half.go ol::before{background-color:var(--ds-ink-accent);opacity:.6}
.mk-leg{margin-top:28px;padding-top:18px;border-top:1px solid var(--ds-ink-line)}
.mk-leg b{font-weight:600}.mk-leg p{color:var(--ds-ink-text-2);font-size:.875rem;margin-top:6px}
.mk-half.go .mk-leg b{color:var(--ds-ink-accent)}
.mk-cut{border-inline:1px dashed var(--ds-flow-line);padding-inline:14px;display:grid;gap:8px;align-content:start;font-size:.8125rem}
.mk-cut b{font:600 .9375rem/1.4 var(--ds-font-display);color:#fff}.mk-cut p{color:var(--ds-ink-text-2);line-height:1.6}
/* real roas */
.mk-roas{display:grid;grid-template-columns:minmax(0,.72fr) minmax(0,1.28fr);gap:clamp(28px,5vw,80px);align-items:start}
.mk-plat{position:sticky;top:160px;display:grid;gap:16px}
.mk-plat>p{color:var(--ds-text-2);font-size:.9375rem}
.mk-plat dl{margin:0;padding:6px 20px}
.mk-plat dl div{display:flex;justify-content:space-between;gap:12px;padding-block:10px;border-bottom:1px solid var(--ds-border);font-size:.9375rem}
.mk-plat dt{color:var(--ds-text-2)}.mk-plat dd{margin:0;font-weight:600;font-variant-numeric:tabular-nums}
.mk-plat .big{padding:18px 20px 24px}
.mk-plat .big b{display:block;font:600 clamp(3rem,2.2rem + 3vw,5rem)/1.1 var(--ds-font-display);font-variant-numeric:tabular-nums}
.mk-plat .big b{text-align:start}.mk-plat .big span{color:var(--ds-text-2);font-size:.9375rem}
.mk-fall h3{font-size:1.0625rem;font-weight:600;margin-block:28px 8px}.mk-fall h3:first-child{margin-top:0}
.mk-rr{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr) 92px;gap:14px;align-items:center;min-height:44px;font-size:.9375rem;border-bottom:1px solid var(--ds-border);padding-block:6px}
.mk-rr .l{color:var(--ds-text-2)}.mk-rr small{display:block;font-size:.8125rem;color:var(--ds-text-3)}
.mk-rr .t{display:block;height:10px}
.mk-rr .t i{display:block;height:100%;border-radius:2px;background-color:var(--ds-chart-1)}
.mk-rr.cost .t i{background-color:var(--ds-chart-2)}
.mk-rr.out .t i{background-color:var(--ds-accent)}
.mk-rr .v{font-weight:600;font-variant-numeric:tabular-nums;text-align:end}
.mk-rr.cost .v{color:var(--ds-text-2);font-weight:500}
[dir="rtl"] .mk-rr .v{text-align:left}
.mk-rr.out .l{color:var(--ds-text);font-weight:600}.mk-rr.out .v{color:var(--ds-accent);font-weight:700}
.mk-verdict{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:32px}
.mk-verdict b{display:block;font:600 clamp(1.75rem,1.3rem + 2vw,3rem)/1.15 var(--ds-font-display);color:var(--ds-text-3);text-align:start}
.mk-verdict .real b{color:var(--ds-accent)}.mk-verdict small{font-size:.875rem;color:var(--ds-text-2)}
.mk-note{margin-top:22px;font-size:.875rem;color:var(--ds-text-2)}.mk-note b{font-weight:600;color:var(--ds-text)}
.mk-more{display:inline-flex;align-items:center;min-height:44px;margin-top:6px;font-weight:600}
/* diagnosis */
.mk-dxh{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.4fr) 110px;gap:clamp(16px,3vw,40px);font-size:.875rem;color:var(--ds-text-3);padding-bottom:10px;border-bottom:1px solid var(--ds-border-strong)}
.mk-dx{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.4fr) 110px;gap:clamp(16px,3vw,40px);padding-block:24px;border-bottom:1px solid var(--ds-border);align-items:start;transition:background-color var(--ds-dur-1) ease-out}
.mk-dx .sym{font:500 clamp(1.0625rem,1rem + .35vw,1.3125rem)/1.5 var(--ds-font-display)}
.mk-dx b{font-weight:600}.mk-dx div p{margin-top:6px;color:var(--ds-text-2);font-size:.9375rem}
.mk-dx .lay{display:inline-flex;align-items:center;min-height:44px;font-size:.8125rem;font-weight:600;white-space:nowrap;text-decoration:none;justify-self:end}
.mk-dx.hit{background-color:var(--ds-accent-wash);border-radius:var(--ds-radius-sm);border-bottom:0;padding-inline:16px;margin-top:12px}
.mk-five{margin-top:clamp(32px,4vw,56px);font-size:clamp(1.25rem,1rem + 1.2vw,2rem)}
/* who */
.mk-who{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:clamp(32px,6vw,96px);align-items:start}
.mk-who h2{margin-bottom:18px}
.mk-sectors{padding-top:16px;border-top:1px solid var(--ds-border);font-size:.9375rem}
.mk-facts{background-color:var(--ds-surface-2);border-radius:var(--ds-radius);padding:clamp(20px,3vw,36px)}
.mk-facts h3{font-weight:600;margin-bottom:10px}
.mk-facts dl{margin:0}.mk-facts dl div{display:grid;grid-template-columns:minmax(0,.55fr) minmax(0,1fr);gap:14px;padding-block:12px;border-top:1px solid var(--ds-border);font-size:.9375rem}
.mk-facts dt{color:var(--ds-text-3)}.mk-facts dd{margin:0;font-weight:500}
/* positioning */
.mk-pos{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(32px,6vw,96px);align-items:start;padding-block-start:0}
.mk-poshead{position:sticky;top:160px}.mk-poshead .lead{margin-top:16px}
.mk-posl>div{display:grid;grid-template-columns:44px minmax(0,1fr);gap:14px;padding-block:26px;border-top:1px solid var(--ds-border)}
.mk-posl>div:first-child{border-top:0;padding-top:0}
.mk-posl span{font:600 .9375rem var(--ds-font-display);color:var(--ds-accent);padding-top:4px}
.mk-posl h3{font-weight:600}.mk-posl p{margin-top:8px;color:var(--ds-text-2)}
/* layers */
.mk-l{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.3fr);gap:clamp(24px,5vw,72px);padding:clamp(22px,3vw,40px);border:1px solid var(--ds-border);border-radius:var(--ds-radius);background-color:var(--ds-surface);scroll-margin-top:150px}
.mk-lh{display:grid;gap:10px;align-content:start}
.mk-ln{font:600 clamp(2.25rem,1.8rem + 2vw,3.5rem)/1 var(--ds-font-display);color:var(--ds-accent)}
.mk-lh h3{font-size:clamp(1.35rem,1.2rem + .7vw,1.875rem);font-weight:600}
.mk-lh p{color:var(--ds-text-2)}
.mk-li{list-style:none;margin:0;padding:0;columns:2;column-gap:28px;font-size:.9375rem}
.mk-li li{break-inside:avoid;padding-block:8px;border-bottom:1px solid var(--ds-border)}
.mk-link{display:grid;grid-template-columns:44px minmax(0,1fr);gap:14px;align-items:center;padding:16px clamp(22px,3vw,40px);max-width:880px}
.mk-link i,.mk-link a{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;background-color:var(--ds-accent-wash);color:var(--ds-accent);font-style:normal;font-weight:700;text-decoration:none}
.mk-link p{color:var(--ds-text-2);font-size:.9375rem}
.mk-link.mk-back p{color:var(--ds-text);font-weight:500}
.mk-link.mk-back a{background-color:var(--ds-accent);color:var(--ds-on-accent)}
/* phases */
.mk-how{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:clamp(28px,3vw,44px) clamp(20px,3vw,40px)}
.mk-how li{grid-column:span 2;display:grid;gap:8px;align-content:start}
.mk-how li:nth-child(n+4){grid-column:span 3}
.mk-pbar{display:block;height:3px;background-color:var(--ds-surface-2);border-radius:2px;overflow:hidden;margin-bottom:8px}
.mk-pbar i{display:block;height:100%;background-color:var(--ds-accent)}
.mk-how small{font-size:.875rem;font-weight:600;color:var(--ds-accent)}
.mk-how h3{font-weight:600}.mk-how p{color:var(--ds-text-2);font-size:.9375rem}
/* cases */
.mk-case{display:grid;grid-template-columns:minmax(0,.72fr) minmax(0,1.28fr);gap:clamp(24px,5vw,72px);padding-block:clamp(26px,3.5vw,44px);border-top:1px solid var(--ds-border-strong)}
.mk-cside small{font-size:.875rem;color:var(--ds-text-3)}
.mk-cside h3{font-size:clamp(1.5rem,1.2rem + 1vw,2.25rem);font-weight:600;margin-top:4px}
.mk-cres{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:20px}
.mk-cres b{display:block;font:600 clamp(1.25rem,1.05rem + .8vw,1.875rem)/1.2 var(--ds-font-display);color:var(--ds-accent);font-variant-numeric:tabular-nums;text-align:start}
.mk-cres small{font-size:.8125rem;color:var(--ds-text-2);line-height:1.45;display:block;margin-top:4px}
.mk-cb{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px clamp(20px,3vw,36px)}
.mk-cb h4{margin:0 0 4px;font:600 .875rem var(--ds-font-body);color:var(--ds-text-3)}
.mk-cb p{font-size:.9375rem;color:var(--ds-text-2)}
.mk-cb .dx{background-color:var(--ds-accent-wash);border-radius:var(--ds-radius-sm);padding:14px 16px;margin:-14px -16px 0}
.mk-cb .dx h4{color:var(--ds-accent)}.mk-cb .dx p{color:var(--ds-text)}
.mk-cb .dx a{display:inline-flex;align-items:center;min-height:44px;font-size:.8125rem;font-weight:600;text-decoration:none}
.mk-cb>div:last-child{grid-column:1/-1}
/* screenshots */
.mk-sec#proof{padding-block-start:0}
.mk-shots{list-style:none;margin:0;display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x proximity;padding:6px max(var(--ds-gutter),calc((100% - 1240px)/2 + var(--ds-gutter))) 18px}
.mk-shots li{flex:none;scroll-snap-align:start;width:min(280px,76vw)}
.mk-shot{appearance:none;width:100%;height:100%;cursor:zoom-in;font:inherit;color:var(--ds-text);text-align:start;background-color:var(--ds-surface);border:1px solid var(--ds-border);border-radius:var(--ds-radius-sm);padding:0 0 14px;display:grid;gap:2px;align-content:start;overflow:hidden;transition:border-color var(--ds-dur-2) ease-out,transform var(--ds-dur-3) var(--ds-ease-out)}
.mk-shot:hover{transform:translateY(-3px);border-color:var(--ds-border-strong)}
.mk-shot .im{display:block;height:170px;background:#fff;border-bottom:1px solid var(--ds-border);margin-bottom:10px}
.mk-shot img{display:block;width:100%;height:100%;object-fit:contain}
.mk-shot b{padding-inline:14px;font-weight:600;font-size:.9375rem}
.mk-shot>span:last-child{padding-inline:14px;font-size:.8125rem;color:var(--ds-text-2);text-align:start;unicode-bidi:plaintext}
.mk-lb{position:fixed;inset:0;z-index:60;background:color-mix(in srgb,var(--ds-ink) 90%,transparent);display:grid;place-items:center;padding:clamp(16px,4vw,48px);animation:fade var(--ds-dur-2) ease-out both}
.mk-lb figure{margin:0;max-width:min(980px,100%);display:grid;gap:10px;justify-items:center}
.mk-lb img{max-width:100%;max-height:78vh;border-radius:var(--ds-radius-sm);background:#fff}
.mk-lb figcaption{color:var(--ds-ink-text);font-size:.9375rem;unicode-bidi:plaintext;text-align:center}
.mk-lbx{position:fixed;top:16px;inset-inline-end:16px;width:44px;height:44px;border:0;border-radius:50%;background:rgb(255 255 255/.14);color:#fff;font-size:1.5rem;cursor:pointer}
/* dashboard */
.mk-dash{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(32px,6vw,96px);align-items:center}
.mk-dash .lead{margin-top:16px}.mk-dl{margin-top:22px}
.mk-dvis{margin:0;background-color:var(--ds-surface-2);border-radius:var(--ds-radius);padding:clamp(14px,3vw,36px)}
.mk-dvis .kpis{border:0;border-radius:0;border-bottom:1px solid var(--ds-border)}
.mk-dvis .kpis b{font-size:1.125rem}.mk-dvis .kpis .net b{font-size:clamp(1.5rem,1.2rem + 1vw,2.25rem)}
.mk-dvis figcaption{margin-top:10px}
.mk-q{margin-top:clamp(40px,5vw,72px);font-size:clamp(1.25rem,1rem + 1.2vw,2rem)}
.mk-q small{display:block;margin-top:8px;font:400 1rem/1.7 var(--ds-font-body);color:var(--ds-text-2)}
.mk-dc{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));margin-top:24px;border-block:1px solid var(--ds-border)}
.mk-dc>div{padding:18px 16px;border-inline-start:1px solid var(--ds-border);display:grid;gap:6px;align-content:start}
.mk-dc>div:first-child{border-inline-start:0;padding-inline-start:0}
.mk-dc b{font:600 1rem var(--ds-font-display)}.mk-dc span{font-size:.8125rem;color:var(--ds-text-2);line-height:1.6}
.mk-eco{margin-top:24px;max-width:78ch;color:var(--ds-text-2)}
/* versus */
.mk-vsw{border:1px solid var(--ds-border);border-radius:var(--ds-radius)}
.mk-vs{width:100%;min-width:620px;border-collapse:collapse;font-size:.9375rem}
.mk-vs th,.mk-vs td{padding:16px 20px;text-align:start;border-bottom:1px solid var(--ds-border);vertical-align:top}
.mk-vs thead th{font-weight:500;font-size:.875rem;color:var(--ds-text-2)}
.mk-vs tbody th{font-weight:500;color:var(--ds-text-2)}
.mk-vs tbody tr:last-child>*{border-bottom:0}
.mk-vs .us{background-color:var(--ds-accent-wash);font-weight:600;color:var(--ds-text)}
.mk-vs thead .us{font:600 1rem var(--ds-font-display);color:var(--ds-accent)}
.mk-vh{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
/* fit */
.mk-fit{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:16px}
.mk-fit>div{border-radius:var(--ds-radius-xl);padding:clamp(24px,4vw,52px);display:grid;gap:18px;align-content:start}
.mk-fit .yes{background-color:var(--ds-accent-wash)}.mk-fit .yes h3{color:var(--ds-accent);font-weight:600}.mk-fit .yes .feats{color:var(--ds-text);font-size:1rem;gap:12px}
.mk-fit .no{border:1px solid var(--ds-border)}.mk-fit .no h3{color:var(--ds-text-2);font-weight:600}
.mk-fit .no ul{margin:0;padding:0;list-style:none;display:grid;gap:12px;color:var(--ds-text-2)}
.mk-fit .no li{position:relative;padding-inline-start:22px}.mk-fit .no li::before{content:"";position:absolute;inset-inline-start:2px;top:.85em;width:10px;height:1.5px;background-color:var(--ds-text-3)}
.mk-ffoot{margin-top:22px;color:var(--ds-text-2);max-width:70ch}
/* audit */
.mk-audit{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(32px,6vw,96px);align-items:start}
.mk-audit .lead{margin-top:16px}
.mk-scope{list-style:none;margin:24px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px;counter-reset:s}
.mk-scope li{counter-increment:s;font-size:.875rem;font-weight:500;padding:6px 12px;border-radius:99px;background-color:var(--ds-surface-2)}
.mk-scope li::before{content:counter(s);color:var(--ds-accent);font-weight:700;margin-inline-end:7px}
.mk-ao .h{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:16px 20px;border-bottom:1px solid var(--ds-border)}
.mk-ao .h b{font:600 1.0625rem var(--ds-font-display)}
.mk-ao dl{margin:0}
.mk-ao .r{display:grid;grid-template-columns:minmax(0,.5fr) minmax(0,1fr);gap:14px;padding:14px 20px;border-bottom:1px solid var(--ds-border);font-size:.9375rem}
.mk-ao dt{color:var(--ds-text-3);font-size:.875rem}.mk-ao dd{margin:0}
.mk-ao .r.top1{background-color:var(--ds-warn-soft)}.mk-ao .r.top1 dd{font-weight:600}.mk-ao .r.top1 dt{color:var(--ds-warn)}
.mk-ao ol{margin:0;padding-inline-start:18px;display:grid;gap:6px}
.mk-ao .f{padding:14px 20px;font-size:.8125rem;color:var(--ds-text-2)}
/* apply */
.mk-apply{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(32px,6vw,96px);align-items:start}
.mk-apply .lead{margin-top:14px}.mk-hint{margin-top:12px;font-size:.9375rem;font-weight:500;color:var(--ds-accent)}
.mk-nxt{list-style:none;margin:28px 0 0;padding:0;display:grid}
.mk-nxt li{display:grid;grid-template-columns:40px minmax(0,1fr);gap:10px;padding-block:14px;border-top:1px solid var(--ds-border);font-size:.9375rem;color:var(--ds-text-2)}
.mk-nxt b{font:600 .9375rem var(--ds-font-display);color:var(--ds-accent)}
/* tools */
.mk-tools{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.mk-tool{color:var(--ds-text);text-decoration:none;border:1px solid var(--ds-border);border-radius:var(--ds-radius);padding:clamp(22px,3vw,36px);display:grid;gap:10px;align-content:start;transition:border-color var(--ds-dur-2) ease-out,transform var(--ds-dur-3) var(--ds-ease-out)}
.mk-tool:hover{color:var(--ds-text);border-color:var(--ds-border-strong);transform:translateY(-3px)}
.mk-tool small{color:var(--ds-accent);font-weight:600;font-size:.875rem}.mk-tool h3{font-weight:600}
.mk-tool .q{font-weight:500}.mk-tool p:not(.q){color:var(--ds-text-2);font-size:.9375rem}
.io{display:flex;flex-wrap:wrap;gap:6px}.io i{font-style:normal;font-size:.8125rem;background-color:var(--ds-surface-2);border-radius:6px;padding:3px 9px;color:var(--ds-text-2)}
.mk-tool .go{color:var(--ds-accent);font-weight:600;margin-top:6px}
.mk-notes{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 clamp(32px,6vw,96px);margin-top:32px}
.mk-notes a{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:2px 14px;padding-block:16px;border-top:1px solid var(--ds-border);color:var(--ds-text);text-decoration:none;min-height:44px}
.mk-notes small{grid-column:1/-1;color:var(--ds-text-3);font-size:.8125rem}
.mk-notes b{font-weight:500;transition:color var(--ds-dur-1) ease-out}.mk-notes a:hover b{color:var(--ds-accent)}
.mk-notes span{color:var(--ds-text-3);font-size:.8125rem;white-space:nowrap}
.btn{max-width:100%}
@supports (animation-timeline:view()){.mk-shots li{animation:rise linear both;animation-timeline:view(inline);animation-range:entry 0% entry 30%}}
@media (max-width:1180px){.mk-rail{grid-template-columns:minmax(0,1fr)}.mk-cut{border-inline:0;border-block:1px dashed var(--ds-flow-line);padding:14px 0}}
@media (max-width:1020px){
.mk-hgrid,.mk-roas,.mk-who,.mk-pos,.mk-l,.mk-case,.mk-dash,.mk-fit,.mk-audit,.mk-apply,.mk-tools,.mk-notes{grid-template-columns:minmax(0,1fr)}
.mk-fig{border-inline-start:0;padding-inline-start:0;border-top:1px solid var(--ds-border);padding-top:20px}
.mk-jump{top:0}.mk-plat,.mk-poshead{position:static}
.mk-dc{grid-template-columns:repeat(2,minmax(0,1fr))}.mk-dc>div{border-inline-start:0;padding-inline:0 12px;border-top:1px solid var(--ds-border)}.mk-dc>div:first-child{grid-column:1/-1;border-top:0}
.mk-how{grid-template-columns:minmax(0,1fr)}.mk-how li,.mk-how li:nth-child(n+4){grid-column:auto}
}
@media (max-width:760px){
.mk-half ol{grid-template-columns:minmax(0,1fr);gap:16px}.mk-half ol::before{display:none}
.mk-half li{grid-template-columns:38px minmax(0,1fr);column-gap:12px}.mk-half li b{margin-top:0;grid-column:2}.mk-half li>span:last-child{grid-column:2}.mk-dot{grid-row:span 2}
.mk-dxh{display:none}.mk-dx{grid-template-columns:minmax(0,1fr);gap:8px}.mk-dx .lay{justify-self:start}
.mk-li{columns:1}
.mk-rr{grid-template-columns:minmax(0,1fr) 88px;gap:4px 10px}.mk-rr .t{grid-column:1/-1;grid-row:2}
.mk-cb{grid-template-columns:minmax(0,1fr)}.mk-cb .dx{margin:0}
.mk-facts dl div,.mk-ao .r{grid-template-columns:minmax(0,1fr);gap:2px}
.mk-link{padding-inline:6px}
}

