E-commerce operations glossary
Definitions with a formula, a worked example and the limits of each concept, written to be read and quoted.
Real ROAS
The gap between the return an ad platform shows and the return that actually reaches your account in a cash-on-delivery market.
Finalized Delivery Rate
Delivery rate calculated only on orders that reached a final state, excluding those still in progress.A term Rabehni uses, not an industry standard
Order Limbo
An order that has not reached a final state and has not moved operationally within a period you set.A term Rabehni uses, not an industry standard
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